CAMPBELL SALGADO
Studio

Successful Studio 101.

Recognizing that our viewership is not just limited to those we photograph, we've devoted an entire section of our website to other photographers, studios, and industry professionals. Here you will find content dealing specifically with the technology, marketing, and operations of a successful studio. We'll post links to great resources on the web, as well as produce our own relevant content derived from our experience.

It's All About the Experience

For your shopping-mall or department store photography operation, success is largely dependant on two things, price and convenience. This model is typically relegated to and fitting for chains or nationwide franchises. For a stand-alone or professional studio however... [full article coming soon]

Marketing A Small Studio

You can imagine that in big markets such as New York or Los Angeles, the image of the photographers is as important as the images they produce. Fashion professionals and pro studios catering to high-profile clients can thrive on buzz alone if the buzz is right. Photography businesses in these particularly image-conscious markets may ebb and flow at a pace largely out of the control of the studio. In a smaller market, however, the volatility of this pace is more likely to be controlled with a sound marketing plan. You don't have to be fully established to benefit from having your goals in written form. For Campbell Salgado Studio... [full article coming soon].